By Megan Cooper

photo by John Vettese for WXPN

A major part of being a public radio station is connecting with the public. This morning at NonCOMM, Mike Henry from Paragon Media Strategies hosted the panel “Walking The Walk and Talking The Talk – Acting and Branding Local,” which featured conversations between Matt Reilly from KUTX Austin , Benji McPhail from The Colorado Sound, and Jordan Lee from Radio Milwaukee. These three industry pros sat down to discuss the various challenges, and also major advantages, to running successful noncommercial stations grounded in locality.

Since each panelist represented stations varying widely in age, location, and background, …read more