Sony Electronics is creating an interactive music and electronics experience at this year’s SXSW. “Sony City” will take place at two official festival venues — Six Lounge and HANGAR Lounge – and give attendees a unique opportunity to see and try out the newest Sony digital imaging and personal audio products. Sony City opens Wednesday March 13th and runs through Saturday, March 16th.

‘stache media curated the four days of more than a dozen showcases which will include presenting partners, WFPK, In De Goot, Arts & Crafts, Music Unlimited and Extreme Music, and feature performances by artists including The Lone Bellow, Thao and the Get Down Stay Down, Dawes, Pyyramids, Shiny Toy Guns, Joey Bada$$ with Pro Era, Sallie Ford, Carrie Rodriguez and many more. The full line-up and schedule can be viewed here.

Sony City is open to all SXSW badge holders.

Six Lounge / 319 Colorado Street / (4th and Colorado)
Performances include the following and many more:

A Life Once Lost
Bobby Long
Caitlin Rose
Escape the Fate
Gold & Youth
Great Divide
Jonny Fritz
Lesley Pike
Luella and The Sun
Sallie Ford
The Darcys

HANGAR Lounge / 318 Colorado Street / (4th and Colorado) Performances include the following and many more:

At Sea
American Fangs
Billy Bragg
Joey Bada$$ with Pro Era
Kat Dahlia
Kevin Lester
Ryan Leslie
Shiny Toy Guns
Thao and the Get Down Stay Down
The Lone Bellow
Third Eye Blind
Watch The Duck

Sony Electronics will introduce and showcase a number of new products at both Six Lounge and HANGAR Lounge that event attendees will be welcome to demo on-site:
For the SXSW attendee who truly lives music: Sony City will be one of the first places to check out the new X05 model of the Sony X Headphones. The premium X Headphones were designed and engineered with the true music fanatic in mind: They feature a high level of noise isolation and exceptional bass response, delivering a rich, full-range audio experience that’s ideal for all popular music genres.
Further enhancing its unprecedented portable audio experience, Sony Electronics is introducing the new Sony Wireless Mobile Speaker. These portable Bluetooth® speakers with Sony OneTouch based on Near Field Communication (NFC) technology are designed to stream powerful, dynamic sound experiences from NFC compatible smartphones, tablets and computers in or out of the home. With the built-in NFC technology, users can simply tap an NFC-enabled smartphone or tablet to the portable speaker to instantly stream high-quality music or make crystal-clear phone calls. These new speakers also stream music wirelessly from iPhones® and iPads® as well as Android™ smartphones and tablets.
The Sony Action Cam(HDR-AS15) is Sony’s new, wearable point-of-view video camera for action filming in premium full HD 1080p and a class-exclusive 4x slow mode in 720p HD. With industry-leading image quality due to its “Exmor® R” CMOS sensor and Carl Zeiss® Tessar® lens, the Sony Action Cam also has Wi-Fi® capability, advanced image stabilization, Interval Still Recording mode for photo capture, and weighs only three ounces. It features a shock resistance rating for up to five-foot drops, plus dirt and dust resistant seals help make it impervious to mud, snow, rain, and grime in its housing. These features will come in handy at Sony City where the bands and performers will be using the Sony Action Cam to get up close and personal both on stage and in the crowd while they shred, capture, and share, making their performances immediately viral.
If you prefer catching the action from the side of the stage, Sony’s new Sony NEX-5R Camera  will be on hand to help you do just that. The NEX-5R Camera is Sony’s first interchangeable lens camera with integrated Wi-Fi® capabilities for easy image sharing, saving and viewing. It also introduces the new concept of downloadable Camera Apps for adding creative, fun features that can be personalized to fit a photographer’s needs.
Sony Entertainment Network will host an interactive space at HANGAR Lounge, where event attendees can demo the above products as well as experience Sony’s NFC Speaker Systems, G-Tank and B-Tank Shelf Audio Systems, and the Sony Entertainment Network Music Unlimited and Video Unlimited services.

Get social with Sony at SXSW – Attendees who share their experiences at Sony City on Instagram with #SonySXSW and #SonyAudio will get their own Instaprint photos to take home. Sony Entertainment Network is also giving away Sony product and prizes to SXSW attendees via Instagram and Foursquare.  Music fans who upload photos of their experience at Sony City to Instagram and tag them with @Sony and #SonySXSW will have a chance to win a pair of X headphonesand SXSW swag. Prizes will also be awarded to the first person to check in at the HANGAR Lounge via Foursquare every hour on the hour from 2pm to 1am during the entire event.