Steven Craenmehr - Photo:

Steven Craenmehr – Photo:

Man killed on bike was identified as Steven Craenmehr, Creative Director of Amsterdam-based Massive Music. Massive music shut down operations and released this statement:

“It is with great sadness that we announce the sudden passing of our close friend and colleague Steven Craenmehr, 35, on March 13th, 2014 at SXSW. During the 8 years that Steven worked for MassiveMusic, we got to know him as an unstoppable force, full of life, love and laughter. This is an irreplaceable loss for the MassiveMusic family and we are grateful for the years we spent with him. Our thoughts are with Steven’s family and friends.” –